Voto Latino Hits 100K Voter Registrations

WASHINGTON, D.C. – Recently, Voto Latino, the leading non-profit organization empowering American Latino millennials by engaging them through civic media, is announcing that its direct voter registration efforts during this election cycle have reached 101,720 voter registrations, surpassing registration rates from previous cycles.

Voto Latino’s registration efforts have focused on key states with large or growing American Latino communities that will play a key role in the outcome of this year’s election and lay the foundation for future generations of Latino civic participation.

Our efforts yielded the best results in Texas, California, Florida, North Carolina, Pennsylvania, states that have recently received a lot of attention because of increased voter registration searches in Google.

President and CEO Maria Teresa Kumar issued the following statement:

“For 12 years, we have built the infrastructure needed to turn cultural relevance into conversion, and our digital-first strategy of engaging young Latinos has led to more than 5,000 voter registrations per day in the last weeks.

“We’re proud that our previous work has led to a>“Despite the divestment in the Latino civic engagement space this election cycle, Voto Latino and our sister organizations will continue to work hard toward closing the voter registration gap because we know that when Latinos register, they vote. In 2012, 82 percent of registered Latinos voted, compared to 87 percent for the country as a whole.

“Given proven strategies, we will continue to make robust investments until the very last minute. Our program is nimble and able to maximize resources daily. In the coming weeks, we will continue to use all of our resources to make a final push at registering a record number of Latinos ahead of key deadlines.”